My story

Our story from the beginning, the foundation of our company has been an unwavering commitment to quality and delivering world-class wines to our customers for every occasion. Working with some of the “world’s” largest family owned wineries Trayvino Wines understands the art of grape growing, wine making, distribution and the importance of effective marketing. It is with pride that we represent and distribute wines of quality and distinction from all around the world.

With over 25 years of experience in the Canadian hospitality industry, Tracy has solidified her stature as a dynamic, passionate, and result-driven leader. Her commendable expertise spans from launching some of Canada’s top wine brands to spearheading successful wine programs that consistently exceed expectations.

Born and raised in South Africa where she learned about the ideal climate, soil and perfect conditions needed to grow wine grapes, she started to develop a passion for wine at an early age. As her passion grew, she travelled throughout Europe to experience the products of many renowned producers. After arriving in Canada, Tracy worked for Keg Restaurants where she opened new restaurant locations and gained hospitality management experience in a variety of leadership roles. For the past 15 years, she has worked for one of the world’s largest wineries, building the On-Premise Sales team, creating successful wine programs and being part of a team that launched some of Canada’s largest wine brands.

It is now time for Tracy to leverage all her passion, expertise and energy with the Trayvino Wine Company.

PASSION FOR QUALITY

The foundation of the Trayvino Wine Company has been an unwavering commitment to quality. We are committed to representing wineries that consistently deliver world-class wines to our customers for every occasion. Working with some of the world’s smallest and largest family-owned wineries, Trayvino Wines understands the art of grape growing, winemaking, distribution and the importance of effective marketing.

It is with pride that we represent and distribute wines of quality and distinction. Trayvino Wine Company is committed to representing each wine producer with focus, enthusiasm and dedication. We will seamlessly forge the link between the supplier, LCBO, Licensees and consumers.

Introducing the Trayvino Team: Passionate Wine Professionals

At Trayvino Wine Company, we take immense pride in our team of dedicated and passionate wine professionals. Committed to excellence, our exceptional team members are masters of execution, equipped with the expertise to navigate through the intricacies of the wine industry.
As trusted partners, we work closely with the LCBO, other Canadian Boards, and private distributors to ensure seamless collaborations and effective market entry. Beyond being mere enablers, our team actively facilitates product acceptance, devises innovative marketing strategies, and implements successful promotion programs.
We understand the importance of streamlined operations, and that’s why we excel in efficiently managing inventories and simplifying processes. By expediting all necessary procedures, we pave the way for your success in the competitive wine market.
At Trayvino Wine Company, we believe that success stems from hiring individuals who embody dedication, enthusiasm, and an unwavering commitment to your triumphs. Our team members are meticulously selected, each possessing a deep passion for their craft. Together, we form a collaborative force, united by our shared love for wine and our collective goal of delivering extraordinary experiences to our clients.
Whether you are a winemaker seeking market access or an aspiring wine connoisseur looking for quality selections, our team is here to support you every step of the way. With our unparalleled industry knowledge and unwavering dedication, we are confident in our ability to surpass your expectations.
At Trayvino Wine Company, our team is not only committed to the success of your brand; we are also devoted to nourishing and enhancing the ever-evolving world of wine.

WINE AWARDS

Our esteemed wine producers have been festooned with a plethora of accolades, ratings, and honours from eminent wine critics and global wine exhibitions. We invite you to immerse yourself in the world’s most splendid, award-winning wines.

At Trayvino Wine Company, our ethos is to perpetually curate a high-quality, innovative array of wines for the discerning Canadian palate. We promise a portfolio that resonates with dynamism and exceptional value propositions. Our service ethos, seamlessly integrated across all distribution channels, is underlined by an uncompromising commitment to quality.

Trayvino Wine Company offers an uncompromising commitment to quality and a standard of service second to none.

Trayvino Wine Company works seamlessly with all four distribution channels to optimize access to all customers.

WORKING IN THE ONTARIO MARKET